New Chinese tea drinks enter the Middle East, and new "Chinese products" along the Belt and Road

In the Middle East, Iran is one of the world's major importers and consumers of tea; The United Arab Emirates has the highest per capita tea consumption in the world, with a per capita tea consumption of over 8 kilograms! Even in the Middle East, there is a dedicated free zone for tea trade, which includes the export, import, and processing of tea and related utensils to meet the tea demand in the Middle East and adjacent regions.

HEYTEA opened overseas stores in Singapore in 2018, bringing new tea drinks abroad and embarking on the path of "Chinese style new tea drinks" going global. Afterwards, HEYTEA opened its first stores in iconic cities in countries such as the UK, Australia, Canada, and the US. Among them, with the opening of HEYTEA's Broadway store in New York, HEYTEA has also become the first new tea beverage brand to enter the US market. And Meixue Ice City, which has the largest number of stores in the industry, has long extended its reach overseas. In 2018, Meixue Ice City opened a store in Vietnam. In 2022, the first Korean store, Miyuki Ice City, will open, located near Seoul's Central University. In February 2023, the first store of Honey Snow Ice City Sydney will be established. As of now, Meixue Ice City has nearly 4000 stores overseas. In December 2023, Nayuki Tea (02150. HK), the first stock of new-style tea drinks, opened a direct operated store in Bangkok, Thailand, continuing Nayuki's "big store strategy" in China. The store covers an area of nearly 200 square meters.

The "2032 Tea Beverage Market Report" shows that the global tea beverage market size will reach 3 billion US dollars in 2022, and is expected to grow to 5.4 billion US dollars by 2032, with a compound annual growth rate of 6.3%. New tea beverages have broad development space in the global market. The new tea beverage brand is expected to become a major category of Chinese catering and even Chinese consumer brands going global, thanks to its products with universal flavors, more trendy brand experiences, and relatively excellent store models.

Market research data reveals the rapid growth of the Middle East tea beverage market. The estimated size of the ready to drink tea market in the Middle East in 2024 is 972.2 million US dollars, with a compound annual growth rate of 8.92% during the forecast period (2024-2030). The estimated size of the juice market in 2024 is $10 billion, with an expected annual growth rate of 9.33% (compound annual growth rate from 2024 to 2028). The hot beverage market (tea, coffee, cocoa, etc.) is expected to reach a market size of 41.1 billion US dollars by 2024, with Chinese brands occupying the majority of the market.

Chinese style new tea drinks have enormous development potential overseas, and in the Middle East region with unique tea culture, Chinese style new tea drinks are bound to unleash even greater energy!